I turn macro shifts and market noise into a brand position you can actually build on — not a deck, a decision.
90-minute sessions focused on your most pressing decision. You bring the thing you're actually stuck on; you leave with a clearer next move.
Designing the systems behind the brand — how positioning translates into decisions, teams, and touchpoints, so it doesn't erode once I leave the room.
Mental models for calling it under pressure, with half the information you'd like to have. Built once, reused for years.
Specific knowledge is the foundation of a defensible business.
Product-market fit precedes everything else — including the brand.
Time is the ultimate scarce resource. Spend it on the decision that's actually stuck.
20 minutes to find out if this is worth either of our time.
Usually not the one in the first email.
Scoped to the actual question, not a standard package.
No six-week disappearance followed by a PDF.
Brand strategy, advertising, media, and macroeconomics taught me the same thing from four different angles: the brands that last are the ones whose position was true before it was clever.
I've built category-defining propositions across industries by treating creative instinct and economic reality as the same discipline, not opposing ones. Clients don't come to me for slides. They come because they're tired of strategy that ignores the ground it's standing on.
— Kerrin Naudé
“Strategy is the art of staying one step ahead of the need to be efficient.”
— Jules Goddard, LSE
kerrin@product-origin.com